Saturday, March 15, 2008

Reciprocal Links

10 Tips For Reciprocal Links
by: Computer Work At Home Careers



Reciprocal links are one of the most common and most effective forms of website promotion. When sites trade links, they both benefit by sharing some traffic directly and getting noticed more favourably by the search engines.



Reciprocal Links help you improve search engine ranking and generate more traffic to your web site. The quality and quantity of reciprocal links with other web sites allows you to increase your link popularity. Increasing your link popularity will drive more traffic to your web site as more visitors will click through to your web site and better search engine ranking will result bringing more targeted traffic. With the increasing competition, getting a good ranking in the search engines is important. If you really want a high rank position with the search engines and more traffic to your web site, you need to work out a focused linking strategy to establish reciprocal links with other web sites. I know that exchanging links is not simple and take time, but is the best time investment you will ever do.



The basic concept is simple - you link my site, I'll link yours and we'll both get an increase in traffic. I have exchanged many links in my web-based career. Here are 10 tips from my experience ….



1) Find the right site to do a reciprocal link exchange with. Define the kinds of sites with which you want to trade links. These sites are normally in your website's category of interest, or sites that you feel your visitors might find interesting.



2) If you are at the beginning of promoting your site and want to see results soon, exchange links with popular and quality web sites. This doesn’t mean that popular web sites will accept that, but you have to try. Don’t hesitate. Lots of popular web sites that are in another category of interest, maybe accept exchange link with you. It’s your decision …



3) When you contact the webmaster of the other site, you should be kind. Tell him that you run a site that has a similar topic and describe your site a bit. Say that you like his site and have included a link to it in your site (give him the address of the page where the link is), then ask him to return the favour by linking to your site. If you never get a reply or your proposal gets rejected, just forget it and find another site.



4) Never be disappointed! There are a lot of webmasters who will exchange links with you.



5) Be patient! With hundreds of thousands of sites out there, it takes time and efforts to find and choose web sites for reciprocal links. Keep working.



6) If another webmaster asks you to exchange link, give him an answer. If you deny, explain why. If you like the content of that web site then add the link. Every link is useful.



7) Exchange as many links as you can. Don’t be afraid to swap links with competitor websites. This is not going to hurt your business. World wide web is a huge area. Internet has space for everyone.



8) Don't remove your link without contacting the webmaster of the other site first. Some webmasters agree to exchange reciprocal links, add your link on their site and after a few days/weeks they remove it without noticing you. You should check the site of your partner every now to see if he's keeping his part of the deal. If he is not, contact the guy and kindly ask him to explain why your link has disappeared. If you don't get a satisfactory explanation, remove the link to his site from your site and find another partner.



9) Prefer text links rather than graphics as this would be more search engine friendly. If you want to make your site more impressive and satisfy your partner, add a graphic link too, but don’t overdo it.



10) Your reciprocal link request is more likely to be taken seriously if you have your own domain! Some webmasters may not even wish to trade reciprocal links with websites with URLs based on other providers' domains, fearing the sites are not high quality. If you are serious about your website, consider getting your own domain. It costs some money, but the cash spent is well worth it when you realize how much better your website will be perceived in the eyes of your visitors.



Never forget … The traffic that reciprocal links generate is FREE!!!







Computer Work At Home Careers


http://computer-work-at-home-careers.com


Start a computer work at home job, build your own home based business and increase your income making money online.

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Thursday, March 6, 2008

9 Steps to Public Speaking Success

9 Steps to Public Speaking Success
by: Jake Mayer


It is inevitable that at times during our careers or personal lives; we will be required to provide a presentation or public speech to a group of people. Perhaps the group is a group of peers; perhaps the audience will be senior or top-level management; perhaps the group will be comprised of people who wish to learn something from you. This is an opportunity that can boost or hinder your career path. When the day comes to provide a public presentation, will you know what to do to create and present an effective speech? Will you put the audience to sleep? Or will you be able to hold the attention of most of the audience? While you may wish you had listened more during that speech coachÕs presentation last year, you still have to get ready to hold the interest of an audience for a specific period of time. Professional speech coaches will always stress that preparation is the key to success in public speaking.

Speech CoachÕs Tip 1: Know your audience: Before you begin to prepare your material to present, you need to know what group of people will most likely comprise your target audience. It is important to speak at the level of understanding of that particular audience. If you are speaking about aerospace to grade school children, you would want to be certain you will be speaking at the level they can understand clearly and find interesting. If you are speaking to rocket scientists about aerospace, a completely different and much more technical speech would be required. One way to be certain to put an audience to sleep is to talk over their heads or far below their level of knowledge. All good speaking coaches will agree that targeting your audience and their knowledge level is crucial. You may well know exactly what group you will be speaking to and their level of understanding of the topic. If you do not have this information, seek it out by talking to the person or group who invited your to speak or talking to members of a group likely to be similar to those who will attend your speech.

Speech CoachÕs Tip 2: Know Your Subject: Speech coaches sometimes state that anyone can speak to any group on any subject and hold their interest Ð for a short time. This is true, but only to a point. Hopefully, you were asked to present this speech because you are an expert in the field. However, that may not always be the case. You must know the subject you are speaking on to the level of detail that will prepare you to answer questions from the group. Research, read, search the internet, talk to experts, or whatever is required to gather the information so that you know your topic well. Remember, you will need to be able to offer specific facts or anecdotes if you are to create a lasting impression with your speech, so make sure to take at least mental notes of real-life examples to pepper throughout your speech.

Speech CoachÕs Tip 3: The Rule of Three: People in general can focus on three things and remember them well. Speech coaches recommend that a speaker identify the three major things they wish the audience to remember from the presentation you provide. Identify what three things you want to emphasize to your audience. Speaking coaches also recommend that no more than three examples or ÒproofsÓ of each point be made as sub-points. This will provide a basis for your outline of the speech. You will also want to repeat the three major points three times in your speech: during the introduction, while covering each point, and in the closing statements.

Speech CoachÕs Tip 4: Prepare Your Material: At this point, most speech coaches recommend sitting down and fleshing out the material you will be presenting Ð the body of the speech or the three points you identified as your main points. DonÕt worry about opening or closing the speech at this point, just get your three points defined and formatted so that you can convey excitement and knowledge about your topics.

Speech CoachÕs Tip 5: Compelling Opening Statements: Now that you have bodies for your speech, professional speaking coaches recommend reviewing your material and developing a compelling and interesting opening comments section. You must give the audience a reason to listen. Make them want to know what you have to tell them. Humor can be used Ð provided you are a person who can deliver humor naturally and intelligently to the target audience Ð but it is not necessary. In the opening, you should include the three points you will be covering in the body of the speech.

Speech CoachÕs Tip 6: Closing Statements: You should close the speech with a brief review of the three major points contained in the speech. These should be brief, but, remembering the Rule of Threes, will allow you to reinforce your main points.

Speech CoachÕs Tip 7: Read and Re-Read Your Material: After you have prepared your speech, read the material until you know it well. Speech coaches recommend that you not attempt to memorize word-for-word, but that you know the material so well in your head that you can discuss the subject even if you lost all your notes! By having this material in your brain, you are prepared to delivery the knowledge to other people. I once attended a lecture series with a man who would enter the room, sit on top of his stack of notes, and then recite them word for word for the next three hours. The notes and speech were not even in his native language. You may never be the most dynamic speaker in the world, but you have full control over whether you are perceived as being informed and prepared.

Speech CoachÕs Tip 8: Audience Involvement: Speech coaches often stress that you must involve an audience to hold their attention. Depending on your audience, this can be accomplished in several ways. For a formal audience where you canÕt break the audience into groups or other physical involvement, ask questions of the audience such as ÒWhat would you do if this occurred?Ó Another technique is to ask for a show of hands of how many people have been in similar situations or had the same questions you are answering in your speech. Tell the audience, ÒNow, please write this down because it is crucial knowledge for your success.Ó If the group is small and informal, you may be able to involve the audience by asking groups of several people to write a question or comment to be collected and reviewed at the end of the presentation. Any technique you can think of that will involve the audience and get them to participate will work much better than ending with, ÒAre there any questions?Ó That ending almost never, according to the best speech coaches, results in a response from any attendees.

Speech CoachÕs Tip 9: Present with Confidence: When the time comes to present your speech, take a few minutes to practice deep breathing to calm yourself. Remember that body language is very important and you must be animated while speaking. Talk the speech rather than read it. These people came to hear you, not read your work! Make eye contact with the audience, moving that eye contact from person to person. Move your hands and if room allows, walk about the stage. Smile where appropriate, show facial expressions of concern where appropriate. Animate your body and your face to remain interesting and dynamic. If you make a mistake and have to correct yourself, laugh at yourself. Accept that you are human and this one speech is not the end of the world. Use short, clear sentences spoken in a clear, calm voice. Pause at main points Ð there is no need to rush because you are prepared and KNOW you are prepared.

By following these nine tips, you will be able to develop a speech for any group on any subject on which you have some knowledge. Enjoy the moment and do not allow stage fright to hold you back. During your time on stage presenting your well-prepared material, you will shine in the spotlight!


About the author:

By Jake Mayer Lapis Teahouse http://www.tea-dojo.com My own background includes an extensive grounding in philosophy and eastern religion (I have a B.A. in comparative religion, and a Master's Degree in Oriental Medicine). I am available for public speaking, and can be reached at jake@tea-dojo.com

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Sunday, March 2, 2008

10 Things to Think About When You Run Your Own Seminar or Wo

10 Things to Think About When You Run Your Own Seminar or Wo
by: Martin Avis


Experts on all kinds of subjects, at some point in
their careers, often try to run seminars or workshops.
There are lots of reasons why they do it, but the main
one is money. These can be very lucrative money-
spinners if done correctly.

An awful lot are not done correctly. Far too many
'experts' think that all they have to do to captivate
an audience is to stand at the front with an overhead
projector and drone on for a few hours.

The first thing to correct about this way of thinking
is that the people who have paid good money to attend
are not an audience.

Plays have audiences. Movies do. Even lecturers talk to
an audience.

Seminars and workshops have participants. And if they
don't get to participate, they might as well have
stayed at home.

Here are my ten pointers for a successful seminar or
workshop. There is a lot more to it, but get these
right and you will be halfway there.

1. Write a very full outline of everything you need to
cover. It is vital that you are totally prepared.
Nothing looks worse than a seminar presenter who is not
100% on top of the flow of events.

2. Do a lot of market research before you start to
write your outline. Ask people what they want/need to
know. You will probably be surprised. I have found many
times that the things people find the most fascinating
or useful are the things that I would have skipped over
or assumed they already knew. Never assume possession
of knowledge simply because it is second nature to you.

3. Remember that people learn in different ways. Some
people are visual, some are audible and some have to
experience things. Bearing that in mind, ensure that
you provide educational stimulus for each type of
person - visual charts, memorable commentary and
interactive exercises.

4. Don't plan a 2-day seminar around a subject that can
be covered in 2 hours.

5. Don't try to cover in 2 hours a subject that needs 2
days.

6. Learn to present. This little step is so often
forgotten by people who think they can teach.
Presentation is so important. You not only have to be
seen and heard, but you also have to persuade. Think of
it as selling your ideas.

7. If you are new to the field of seminars and
workshops, make sure you carry out a series of practice
runs before you try to impart your wisdom to paying
customers. There are lots of thing that can (and will)
go wrong. Things like having the wrong content; like
reaching the end of your time and finding that you only
covered half of what you expected; like finding you
pitched the content way above their heads - or too far
below; like not having anticipated what questions would
be asked - and worse, not knowing the answers. Run your
seminar at least twice, completely free-of-charge - the
cost to the delegates being that they have to give you
honest feedback.

8. Don't forget leave-behinds. The better the package
that you can give people to take away, the more
valuable they will think the seminar was. I run a
seminar on presentation skills. Delegates pay up to
$1000 each to attend the 2-day course. When they
arrive, I give them a leather presentation wallet with
a crisp new yellow pad inside and three colors of pen.
As each session ends, I give each person a beautifully
color printed document that covers all the main points
covered in easy to refer to summary form. At the end of
the course, everyone is given a CD with all the slides
and exercises used over the 2 days, plus a load of
extra information - articles, back copies of my e-zine,
links to Internet sites and so on. Of course, all of
this stuff is branded with my name. The perceived value
of this package is considerable, but in reality it
costs me less than $30 a head. Not a bad gift for
someone who has spent $1000!

9. Have a back end. Don't plan one workshop, plan two.
Make sure everyone who attends is sold on the next
workshop (maybe with a special discount offer).
Consider selling any products that you recommend. Many
big names who run seminars make a bundle from selling
books and tapes at the back of the room.

10. Finally, remember that people will thank you if
they learn something, but they will only recommend you
if they have fun in the process.

About the Author

Martin Avis is a management and training consultant.
To get your unfair advantage in Internet marketing,
business and personal success, (and 6 free gifts),
subscribe to his free weekly newsletter, BizE-zine.
mailto:subscribe5@BizE-zine.com or visit his
information-packed website at http://www.BizE-zine.com

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